This comes from the perspective of an inbound marketer with more than intermediate SEO knowledge。 I bought this book because I wanted to know more about what "product-led SEO" was， and to get some more ideas on SEO implementation。 In addition to having my own brand and status as a micro-influencer， I work in government contracting and help small businesses connect with specific decisionmakers via websites and digital marketing。 I enjoyed that this book addressed every way I use SEO in every role This comes from the perspective of an inbound marketer with more than intermediate SEO knowledge。 I bought this book because I wanted to know more about what "product-led SEO" was， and to get some more ideas on SEO implementation。 In addition to having my own brand and status as a micro-influencer， I work in government contracting and help small businesses connect with specific decisionmakers via websites and digital marketing。 I enjoyed that this book addressed every way I use SEO in every role I have。 I didn't have to read one book about building my own brand， another about helping niche small businesses， and so on。 Major bonus。 The author also addressed me as a business owner and a writer， whether I was doing the same role at the same time or not。 （Like many freelancers and business owners dealing with SEO， my role varies a lot--something the author clearly understands in practice！）This book lived up to its promise of blending "creativity and logic" -- in the writing itself and the advice the author dispensed， and also in the format of the book itself。 As a woman in marketing， this spoke to me。 So much of what I do is written off as "just creative" or "not as valuable" when my blogging expertise blends with technical SEO implementation。 As a result， the "creativity and logic" blend Schwartz discusses really encourages me to price my services more appropriately and list what I'm doing technically when I "blog for a business" or create a content strategy and analysis。 As an SEMrush alum， I'm still up on general digital marketing knowledge and tools， but was open to the refresher。 Schwartz provides useful information about the history of Google/search， what used to hold true， and what is changing。 Even more valuable are his predictions about what's to come。 He also provides language that will help me explain value to prospects and clients。 In the end， product-led SEO is about creating or foreseeing a need for a service and then providing it， supported by tactics and strategy。 It's brand-led， which I appreciate， but most of the book really focuses on general SEO， review， and （most usefully） future predictions based on solid experience。 My most important takeaway as a brand builder and business owner is red ocean/blue ocean， which you should read more about in the book。 Schwartz describes how SEO and content strategy can grow and evolve with your business in this regard， and I find that useful as my own business is going through changes and provided a service people needed during the pandemic。It's written in an informative blog style with full line breaks between paragraphs。 Nothing like walking the walk。 I appreciate this。While there wasn't much of a breakthrough for me here， it was a necessary refresher for everything I do， all in one place instead of needing multiple sources。 I look forward to internalizing this language and even recommending this book to the small businesses I work with。 。。。more